SEO Basics – Title:
What do people type in Google when they look for you; or what do you want them to type to find you? This is the main principle of your business website and webpage titles. In this example http://www.newyorkdentalinc.com it’s SEO Basics Online. It can be found by hovering your mouse over your webpage tab: The title should be no longer than 75 characters (a little longer is okay, but too many dilutes their importance, and too little wastes potential) and not repeat words too often. If you ran a law firm in New Jersey your title might be: NY Dentist – Dentist in New York – best dentist in suffix county If using WordPress or another Content Management System (CMS) there is typically a way to insert a title. You can always do so manually: <title>NY Dentist | Dentist in New York | Best Dentist in Suffix County</title>
SEO Basics – Description:
The meta description allows you to summarize what the webpage is about, and try to convince them to click through to your website vs a competitor. It’s important to include your keywords but also write naturally: (try to keep under 160 characters) <meta name=”description” content=”Ready for the best dental care in NY? New York Dental Inc provides the best customer services and latest dental treatments in New York. We offer teeth whitening, crowns, ect, ect….” /> Sometimes, Google will pull random sentences rather than your description, which is fine:
SEO Basics – Keywords:
Each webpage can have keywords assigned to it. Usually 1-5 keyword phrases is sufficient <meta name=”keywords” content=”NY Dentist, Best Dentist in New York, New York City Dentists”/> Although search engines don’t put a heavy emphasis on these keywords, it still helps and is worth adding for your main pages. Just don’t use too many or use the same words too often.
SEO Basics – Images:
SEO Basics – H1 tags:
These tags showcase the most important points on a webpage. Think of them as bullet points or emphasis. You can use h1,h2,h3, etc but using h1 should be enough. Often, the h1 will be based on a website theme or layout. In this example we can see (2) h1 tags used: <h1 class=”site-title”><a href=”http://www.newyorkdentalinc.com//”>Best dentist in NYC | Top Dental Service in New York – highest rated dentist in suffix county</a></h1> <h1 class=”latest_blogs”>NYC dentist reviews</h1> The h1 tag should be a reiteration of the title, but not necessarily repeat it. Latest dental reviews is good because it contains 2 keywords found in the title to support it.
SEO Basics – Keyword Research:
You are the master of your business, therefore you most likely know what people are searching for to find you. However, Google allows us to know not only similar keyword phrases, but also their search volume using their own
SEO Basics – Google Keyword Planner:
Google generated you a list of keywords related to your main target phrases. It shows you monthly search volumes, the competition level, and the ability to download and save as an Excel spreadsheet. This is useful if we want to build out other webpages on our website. You might want to create a page specifically about new dental procedures in this case, or a specific landing page for dentures, one for braces, invis-align, root canal, etc. Every webpage should be focused and use keywords that get search volume when possible. Inner Page Example optimized (same principles as main website): http://www.newyorkdentalinc.com/dynamitedentures/ Notice the url above contains keywords for the main product denture options and not non-sensical numbers or letters. This helps rankings as well.
SEO Basics – Settings -> Permalinks in WordPress:
Title: Dynamite Dentures | The Best New Dentures of 2014 Contains the main product or target phrase, followed by supporting phrases based around initial main phrase. A bad example would be: “A decent set of teeth” While it’s somewhat interesting it doesn’t help the reader and search engines immediately know what it’s about; write titles that explicitly state what’s inside unless you are writing for a newspaper (in which case you should still utilize keywords for Google) Description: Dubbed “the best new dentures of 2014, by a majority of dentists and patients” dynamite dentures walks the walk with over 730 reviews with an average rating of 4, which is incredibly impressive. Supports the title page by reiterating main keyword phrases and secondary ones while interesting enough to induce a click from search visitors. Keywords: dynamite dentures, best dentures 2014, dentist recommended dentures Keywords should break up the title and reinforce what the page is all about H1 Tags: dynamite dentures | best dentures 2014 | dentist recommended dentures Pulls the exact title of post (based on theme template). Not bad, but better than not having or using generic words not related to page. Images: http://www.newyorkdentistinc.om/wp-content/uploads/2013/11/dynamite-dentures.png File is renamed to support main phrase of webpage along with alt text alt=”dynamite dentures 2014″
SEO Basics – Text on page:
The content within a webpage is important to help the search engines understand more about the page. If you have all the other pieces in place, well-written content can not only help visitors stay longer on your website (which helps rankings) but also rank for related phrases when you write naturally. This is why longer, in-depth articles have a higher chance of ranking as there is simply more content on the page. The general rule of thumb is to have at least a few sentences of text when possible; if the webpage allows, more detailed content can give you an advantage (law of diminishing returns after 1500 words). can bring added weight to keyword phrases but should be used sparingly inside your content: Which helps this page to rank stronger for this phrase, best robot vacuum cleaner for pet owners
SEO Basics – Website Speed:
If you are using a content management system, or coding directly (without sloppy code) then your website load time will be based on your hosting provider and plan. If you need more bandwidth simply upgrade to a larger package, but in most cases this is a non-factor unless it’s noticeably slow.
SEO Basics – Website Structure:
Your website should be organized in a series of hierarchies. For example if you are a Contractor, you might have a main category of “Commercial Services” and within this main category, have subcategories such as “Paint”, which in turn might have a subcategory of “interior” and “exterior” example.com/commercial/ Commercial Contractor Services NJ – New Jersey commercial contractor example.com/commercial/paint/ Painting Contractor – Commercial Paint Contractor NJ example.com/commercial/paint/interior Interior Painting – Interior Paint Commercial Contractor example.com/commercial/paint/exterior Exterior Painting – Exterior Paint Commercial Contractor Notice how each webpage is part of a larger hierarchy, or known as subdirectories, which are more popular than subdomains such as commercial.example.com
SEO Basics – Interlinking and Outbound linking:
As your website grows you should consider interlinking the various webpages. For example, you might reference an earlier post and link to it (using your desired anchor phrase for that page). Rather than your visitor leaves your website, they would be taken to this internal page. However, relevant outbound links to 3rd party websites can also enhance your website’s credibility; just be sure to link to trusted resources and non-competitors. Wikipedia and academic institution are good examples. Summary: There are a few main sections for ON page SEO. Meta data for the search engines, proper url structure (keywords and hierarchies), built-out-pages for specific landing pages, well-written content (to avoid bounce rate), and interlinking to help readers find more of your valued content / offerings. Once you have the basics in play you can test out different website themes, colors and layouts, but this is usually spinning your wheels. Use imagery that is relevant to your industry, supports your business properly and focus on growth vs constant tweaking.